Baby boomers demand - and get - big-button TV remotes, no-frills cell phones and computers that start with a touchWhile conducting a computer seminar recently at Sun City Lincoln Hills, Terry Rooney heard murmurs of approval when he showed off a Windows Vista feature that allows users to magnify selected portions of a Web page.
"They were very impressed," said Rooney, president of the retirement community's computer club. "Being able to easily read the screen is a concern for a lot of people."
Indeed, as the aging American population increasingly peers through reading glasses, fumbles with keys and begins to ponder life with hearing aids, technology companies are gearing up new products or adapting existing ones to capture a potentially huge and profitable demographic -- baby boomers.
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The gadgets include oversize TV remote controls, simplified cellular phones and computers that ask for a thumbprint instead of a password.
"Baby boomers have driven the economy and consumer demand for about every decade they have existed," said Andrew Carle, director of the Assisted Living/Senior Housing Administration program at George Mason University in Fairfax, Va. "As long as they continue to control the money, they will continue to drive the products that are being developed."
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